City Cruises Live

Dear Global Crew,

As the industry leader in dining and sightseeing cruises, City Cruises is renowned for delivering unforgettable experiences on the water in some of the world’s most iconic cities. As we look to the future, we’re eager to build on this legacy while continuing to innovate and elevate our offerings. In that spirit, I’m thrilled to announce City Cruises Live, our new headline entertainment series that will offer guests even more extraordinary opportunities to create lasting memories.

Additionally, we have an incredible new partnership with Major League Baseball, which will unlock a game-changing opportunity for City Cruises. This collaboration includes activations across five clubs in key port cities, ensuring that the City Cruises brand will be front and center throughout baseball season. The timing of this partnership aligns perfectly with our City Cruises Live experiences, creating an unparalleled opportunity that will elevate our brand to new heights.

I’m excited to share more details on both initiatives below:

CITY CRUISES LIVE

City Cruises Live is the first-of-its-kind series that will bring notable musical artists, renowned chefs, sports legends, and other celebrities and entertainers onboard our vessels to create unforgettable experiences. Our guests will have the unique opportunity to engage with household names, all while cruising past some of America’s most iconic city skylines.

City Cruises Live Launch Event: To kickoff, the first event of the series, “City Cruises Live with Joey Fatone of *NSYNC and Wanyá Morris of Boyz II Men,” will be held April 5 in Washington, D.C. In addition to a three-course buffet dinner and unbeatable views of the U.S. capital from the Potomac River, guests will enjoy a VIP concert experience with these two legendary artists. Tickets for the kickoff event are now available to book.

What’s Next: This is just the beginning! We’ve lined up an incredible array of stars for future City Cruises Live events and more are being added every week. From April to November, you can expect to see City Cruises Live events across the U.S. To give you an idea of the incredible lineup, here are just a few in the series:

Live Music Performances:

• Lee Brice
• Ken Block and Drew Copeland of Sister Hazel
• Randy Houser
• Elan Trotman
• Colt Ford
• Rodney Atkins
• Michael Ray

Culinary Series:

• Chef Adrianne Calvo, award-winning celebrity chef

Sport Entertainment:

• An evening with golf legend John Daly
• 2005 Chicago White Sox Series Cruise (hosted by AJ Pierzynski and manager Ozzie Guillen)
• 2004 Boston Red Sox World Series Cruise (hosted by Kevin Millar and teammates)
• 1993 Toronto Blue Jays “Walk-Off Home Run” World Series Cruise (hosted by Joe Carter and teammates)
• 2019 Washington National World Series Cruise
• 2016 Chicago Cubs World Series Cruise
• 1999 Ne York Yankees World Series Cruise
• San Diego Padres All-Star Cruise
• Chicago Bears Cruise (hosted by NFL Hall-of-Famer Brian Urlacher and teammates)
• Super Bowl XXVI Washington Commanders Cruise (hosted by Super Bowl XXVI MVP Mark Rypien and teammates)

TV Entertainment:

• Talent to be announced soon!

Each of these three-hour, all-inclusive cruises will feature an open top-shelf bar, a delicious dinner, and 60 to 75 minutes of live headline entertainment.

Why It Matters: City Cruises Live is more than just an event series; it’s a reflection of our ongoing commitment to elevate the City Cruises brand. These incredible experiences will not only enhance the quality of our offerings, they will also help build a top-tier team of celebrity brand ambassadors. With City Cruises Live, we’re offering our guests a fresh way to enjoy our world-class hospitality and unforgettable experiences.

MLB PARTNERSHIP

I’m also excited to share the initial details of our fully integrated partnership with MLB and five of their clubs: the Boston Red Sox, New York Yankees, Washington Nationals, Chicago White Sox, and San Diego Padres. This collaboration marks a first for our company, offering a rare and extraordinary opportunity to elevate our brand awareness through a high-profile, national campaign with unparalleled visibility.  

What’s Included: As the presenting sponsor for these MLB clubs, which attract over 12 million fans each season, City Cruises will receive extensive visibility across multiple platforms:

• Prominent exposure throughout each stadium, including on 3,000 TV screens and rotating digital signage.
• City Cruises brand presence on fixed field signage, visible during all 400+ televised home games across five clubs, generating 1 billion+ TV impressions.
• Coverage on local TV, as well as national and local radio broadcasts, delivering 8 million+ radio impressions.
• On-site visibility through pre-game commercials, in-game videoboard features, text messages, gameday tables, and other interactive activations.
• Consistent engagement through social media posts, email campaigns, and banner ads on team websites, reaching 15 million+ social followers and generating 5 million+ digital media/CRM impressions.